Grounds For Coffee PR Campaign Proposal

In a group for my PR Campaigns class, we put together a mock proposal for a local coffee shop. This is my group's proposal and presentation for a coffee shop in Ogden.

Screenshot of the cover page along with a view of the table of contents.

The proposal itself was a collaborative effort between me and my teammates. The sections that I contributed to the most were the goals, objectives, strategy, tactics and evaluation. I also created sample pieces for the blog/news releases, and the social content calendar.

Read the Proposal!

The first sample I made was for the press tab on the website where we included blog posts and news releases. This first blog is to showcase the coffee shop's connection to the Ogden community and highlight the organizations they support.

Section of the blog sample highlighting GFC's associations.

The second blog post I made was to bring attention to the coffee shop's environmentally friendly initiatives through its waste management.

Section of the blog sample showcasing GFC's environmentally friendly initiatives.

This is also the social media content calendar that we created for GFC to use as a guide for its social media accounts.

Presentation Slides