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Visions Event Studio: Pinterest Management

  • Writer: Chelsea Ann Baxa
    Chelsea Ann Baxa
  • Mar 18, 2022
  • 1 min read

Updated: Dec 1, 2022

In this internship, I optimized existing and new Pinterest boards using SEO words based on the content the pins were for. I made 125 pins for Visions Pinterest page but only 39 pins got approved/scheduled out. All of these pins were created to direct viewers to Visions' Blog.

Pinterest Analytics on my last day March 18, 2022

I took note of their Pinterest page analytics before I started sending out pins (Feb. 24) to the end of my internship (Mar. 18). The total impressions improved by 3.64k views, the number of saves improved by 58, and outbound clicks increased by 32. I have two of the pins I made as top pins: Chicago Spring Date Ideas (135 impressions; was scheduled on Mar. 5) and Winter Proposal Ideas (119 impressions; was scheduled on Feb. 24). ​ I have a spreadsheet of all the graphics and body copies I created for Pinterest, even the content that did not get approved/scheduled out, along with the drip campaigns I created through MissingLettr.



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